To assist rural Self Help Groups (SHGs) in West Bengal in marketing their products effectively, the State Government and DRF have come together to give them requisite skills training in entrepreneurship, rural retailing, packaging & branding, customer management, life skills, computer basics and Communicative English.

The West Bengal State Rural Development Agency (WBSRDA) assists in the identification and mobilization of the beneficiaries under the project. After undergoing a 60-day training program, the SHGs are also assisted in obtaining necessary market linkages and technical knowhow.